bitkom Whitepaper: Artificial Intelligence in Marketing

Whitepaper Künstliche Intelligenz im digitalen Marketing (bitkom.org)

As part of a particiption within bitkom, ADEAL Systems had the privilege of collaborating with other authors on an exciting white paper: Artificial intelligence in marketing.

Together with our partner Panasonic, we were able to contribute a concrete use case. "Personalized advertising at the POS: AI-supported digital signage solution directly in the supermarket"

"To create a new shopping experience, live demographic information is compared with purchasing preferences and current weather forecasts and displayed on signage solutions. (Jens-Michael Pohl, Head of Sales Engineering, Panasonic Connect)"

In essence, our article is about brick-and-mortar retailers relying on technology to improve the customer experience, bring customers back into the store and remain competitive with online retailers.

While Panasonic's solutions enable better control over prices and stock levels as well as improved security and in-store interaction, customers of retailers can now also receive intelligent product recommendations directly on site in combination with Cusaas (Customer Segmentation as a Service) from ADEAL Systems.

You can read more about this in the advertised whitepaper and other exciting use cases as well as various definitions and basics on the topic of AI within marketing.